Engineering a Cleaner, Safer Tomorrow
Since 2010, HiPure Lab has been building science-first, 100% cruelty-free products that look premium, feel luxurious and perform every single day in real Indian homes.
12+
Years of R&D
3
Manufacturing Units
500+
People Team
18+
States Presence
Origin Story
Born in a Mumbai lab, 2010
Who We Are
A Challenger Brand Built on Science & Trust
HiPure Lab started as a compact formulation lab in Mumbai, with one simple belief — Indian households deserve global-quality hygiene and beauty products without paying a premium or compromising on safety.
Over the years, we have transformed into a fully integrated FMCG company, manufacturing end-to-end across home care, personal hygiene, and cosmetic categories. What hasn't changed is our obsession with robust R&D, honest communication, and a consumer-first mindset.
Started as a lab supplying formulations to leading FMCG players.
A growing portfolio brand seen across modern trade, e-commerce & regional retail.
What Drives HiPure Lab
Every decision — from ingredients to packaging — flows from a clear mission, a bold vision and a strong promise we make to our consumers and partners.
Mission
To simplify everyday hygiene and beauty with science-led, affordable products that consumers can trust and love for the long term.
Vision
To be India's most trusted next-gen FMCG house, born in India, built for the world, and anchored in responsible innovation.
Brand Promise
No shortcuts, no hidden compromises — just transparent formulations, consistent performance, and a delightful user experience.
Behind the Scenes
World-class manufacturing, thoughtful packaging and rigorous testing ensure that every HiPure product that reaches a shelf has gone through layers of control.
R&D Lab
Advanced formulation & stability testing.
Packaging Unit
Automated, contamination-controlled filling lines.
Product Testing
Real-world usage & performance benchmarking.
Milestones So Far
HiPure Lab's story is one of steady, compounding growth — from a single lab bench to a multi-category FMCG ecosystem.
2010
HiPure Lab is born
Founded as a formulation partner for established brands, specialising in hygiene and cleaning categories.
2015
Our own brands go live
Launches initial range of home care products under the Hi-Clean umbrella in select regional markets.
2019
Multi-category expansion
Personal hygiene and cosmetic lines rolled out with dermatologist-aligned formulations.
2024 & Beyond
Scaling for the next decade
Investments in capacity, digital presence and distributor network to serve millions of new households.
People at the Heart of HiPure
Formulations may start in the lab, but it's our people who bring them to life — from R&D scientists and plant operators to sales teams and retail partners.
Cross-functional teams aligned to one clear consumer promise.
Open Innovation
Teams are encouraged to experiment, prototype and challenge legacy norms while staying grounded in safety.
Partner-First Thinking
Distributors and retailers are treated as long-term partners with transparent communication & support.
Consumer Empathy
Real homes, real feedback and constant iteration keep us honest and close to the consumer.
Certified Excellence
Our systems are aligned to globally recognised quality and safety frameworks, and we continue to strengthen our certifications footprint.
Quality management aligned
No animal testing policy
Labels & docs built for export
Building the Next Chapter of HiPure Lab
Whether you are a distributor, retailer, formulation partner or a future team member — we'd love to hear your story and find ways to work together.